Wednesday, January 14, 2009

Freelance writing: Writing for blogging clients - Part 1

I'm going to share some tips and tricks I've picked up from writing blogs for clients and on my own.

First, you've got to understand the point and nature of blogs.

We're just looking at blogs for business - not the kind that gives a glimpse into the blogger's personal life: what they ate for breakfast, what they watched on TV, the silly thing their cat did, the fight they're in with a co-worker.

Those bloggers aren't going to hire a freelance writer - and it's probably just as well. Don't know how you'd get that info anyway, short of following your client around all day and taking notes!

Business blogs aim to:
  • Build a relationship with clients and prospects - on their terms
  • Position a client as a thought leader in their industry
  • Improve the ranking of the client's website
  • Bring in an additional stream of income
  • Generate more traffic to their website
They need to:
  • Maintain the client's brand in a consistent way
  • Engage readers
  • Prompt readers to take action
  • Follow sound SEO principles
*** Takeaway point ***
If you understand what a business needs to accomplish by having a blog, you're on the way to being able to answer a potential blogging client's big question: How will you make my life easier if I hire you?

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