First, you've got to understand the point and nature of blogs.
We're just looking at blogs for business - not the kind that gives a glimpse into the blogger's personal life: what they ate for breakfast, what they watched on TV, the silly thing their cat did, the fight they're in with a co-worker.
Those bloggers aren't going to hire a freelance writer - and it's probably just as well. Don't know how you'd get that info anyway, short of following your client around all day and taking notes!
Business blogs aim to:
- Build a relationship with clients and prospects - on their terms
- Position a client as a thought leader in their industry
- Improve the ranking of the client's website
- Bring in an additional stream of income
- Generate more traffic to their website
- Maintain the client's brand in a consistent way
- Engage readers
- Prompt readers to take action
- Follow sound SEO principles
If you understand what a business needs to accomplish by having a blog, you're on the way to being able to answer a potential blogging client's big question: How will you make my life easier if I hire you?