So once you know your way around a press release, why not do one for your own company?
You could announce any number of events and achievements:
- your business launch
- new website
- new client
- being published somewhere
- adding writers to your team
- speaking somewhere
- awarding a prize - or receiving one
C'mon, you're writers - use your imagination! You can probably come up with enough ideas to last a year! The idea is to get the word out about your business.
Just write the releases and distribute them online, and you'll also build valuable backlinks to your website.